Join Bas Verhoef, Head of Region for Europe at Illumina, as he discusses his transition from a 26-year career at Royal Philips to leading at Illumina. Bas highlights the significance of a customer-centric approach, merging marketing and commercial teams for better outcomes, and his commitment to servant leadership. Tune in for valuable lessons on driving change and achieving long-term success.
Bas Verhoef—On the Power of Authenticity in…
Join Bas Verhoef, Head of Region for Europe at Illumina, as he discusses his transition from a 26-year career at Royal Philips to leading at Illumina. Bas highlights the significance of a customer-centric approach, merging marketing and commercial teams for better outcomes, and his commitment to servant leadership. Tune in for valuable lessons on driving change and achieving long-term success.